Start Here: Read This First 🚀

Your Starting Point: Welcome Survey

The Community Guide: How to get the most from the community

Lesson 1: Welcome aboard!

Lesson 2: My story and how it can help you

Lesson 3: How this course will transform your publishing journey

Module 0 – Welcome to Publishing Marketers

Lesson 1: Changing your belief system

Lesson 2: Understanding self-publishing as a business

Lesson 3: How much you’ll earn with self-publishing

Time Mastery for Self Publishers (E-Book)

Module 1 – Mindset

Lesson 1: Why every book should solve a problem

Lesson 2: How to identify the problems to solve

Lesson 3: How to test the validity of the problem

The Problem Hunter's Toolkit (Cheat Sheet)

The Problem Validation Worksheet (Exercise)

Module 2 – Identifying the Problem to Solve

Lesson 1: Why you need a buyer persona

Lesson 2: Create your buyer persona profile

The Persona Research Toolkit (Cheat Sheet)

Buyer Persona Profile Worksheet (Exercise)

Module 3 – Building the Buyer Persona

Lesson 1: What “Branding” really means

Lesson 2: Differentiation (Level 1)

Lesson 3: Focus (Level 2)

Lesson 4: Positioning (Level 3)

Lesson 5: The components of a book brand

Anatomy of a $170,000 Success: A Case Study in Applied Branding (E-Book)

The Brand Blueprint (Exercise)

Module 4 – Branding Fundamentals

Lesson 1: Finding the most effective solution

Lesson 2: How to structure the book correctly

Lesson 3: Choosing the title and keywords

The Irresistible Title Toolkit (Cheat Sheet)

Title & Subtitle Lab: How to Turn Your Idea into an Irresistible Solution (Exercise)

Module 5 – Book Ideation

Lesson 1: Do low-content books still make sense in 2025?

Lesson 2: Planners

Lesson 3: Trackers

Lesson 4: Journals

Psychology-to-Page (Idea Bank)

Module 6 – Creating a Low-Content Book

Lesson 1: Why mid-content books are the 2025 goldmine

Lesson 2: Workbooks

Lesson 3: Activity books

Lesson 4: Coloring books

The Expert's Goldmine: How to Turn Your Skill into a Premium Workbook (E-Book)

Module 7 – Creating a Mid-Content Book

Lesson 1: High-content as your brand’s core engine

Lesson 2: How to structure a high-content book

Lesson 3: Practical tips

The "Talk, Don't Write" AI Toolkit (Cheat Sheet)

Module 8 – Creating a High-Content Book

Lesson 1: Characteristics of a good cover

Lesson 2: Practical examples of good and bad covers

Module 9 – Cover Design

Lesson 1: Metadata: description, categories, and keywords

Lesson 2: The pricing strategy

The A10 Metadata Lab: Your AI Prompt Toolkit (Cheat Sheet)

The Confidence to Charge: A Strategic Guide to Premium Pricing (E-book)

Module 10 – Book Publishing

Lesson 1: Your author marketing ecosystem

Lesson 2: Book launch

Module 11 – Promotion Strategy

Lesson 1: Why content marketing

Lesson 2: Getting started with TikTok

Lesson 3: Turning ideas into content

Lesson 4: Best practices for uploading content

Lesson 5: Phases of the strategy

The 100-Hook Swipe File (Idea Bank)

The TikTok Content Optimizer: Your AI Prompt Toolkit (Cheat Sheet)

Module 12 – Content Marketing

Lesson 1: Why every book brand needs a website

Lesson 2: The essential elements of a book brand website

The Brand Website Copy Kit (Cheat Sheet)

The "Premium" 5.5x8.5" Book Mockup Pack (Photoshop)

Module 13 – Creating Your Brand Website

Lesson 1: Understanding email marketing

Lesson 2: The email campaign

The Email Campaign AI Lab (Cheat Sheet)

The High-Trust Lead Magnet Kit (Cheat Sheet)

Module 14 – Email Marketing

Lesson 1: Why advertising is optional

Lesson 2: Amazon Ads

Lesson 3: Meta Ads (Instagram & Facebook)

The Ad Engine: A Publisher's Guide to Building a Lead-Gen Machine (E-book)

Module 15 – Advertising

Publishing Marketers is the most comprehensive self-publishing course designed to help you build a real, profitable publishing business from the ground up.This program takes you far beyond just uploading books to Amazon. You’ll master every stage of the publishing process — from mindset and market validation to branding, book creation, and marketing — following a proven system used by top-performing publishers.You’ll learn how to:<ul><li>Identify profitable book ideas that solve real problems.</li><li>Create professional low, mid, and high-content books that build brand value.</li><li>Develop your brand identity and position yourself strategically in your niche.</li><li>Optimize metadata, titles, and keywords for maximum visibility.</li><li>Build your author ecosystem with content, email, and paid marketing.</li><li>Turn your publishing efforts into a sustainable business that scales.</li></ul>Packed with templates, planners, exercises, and AI tools, Publishing Marketers gives you everything you need to publish smarter, faster, and more strategically — whether you’re a beginner or a seasoned self-publisher looking to grow.By the end of the course, you’ll have not just a collection of books, but a real publishing brand that sells consistently and grows with you.

Learn how to publish, brand, and market books that sell. The ultimate self-publishing course for authors ready to build a long-term publishing business.

Publishing Marketers Course

Davide Altieri

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